You can achieve your sales objectives without increasing headcounts or putting excessive target pressure on your existing sales force, hence reducing attrition. Using Barcatech‘s premium sales acceleration services you can dramatically reduce your cost of sales and improve your marketing return on investment.

Appointment garnering
Target Account Profiling
Lead Generation
eBlasts/Email Broadcasting

Lead generation is not only about saving money and time; it’s about making an everlasting first impression. Many companies have outsourced the most vital aspect of creating the first impression to an outside vendor who neither understands the company’s core values nor its products. A lead generation executive is the face of your company at your client’s end and there is more to lead generation than just reading out a cold call script like a no brainer. Any Lead generation program will give you good result for a short period of time. It’s in the long run that you will realize how effective it really has been.

The tele-marketing sales industry has thrived on the prospects of volume. You are ultimately made to believe that more volume of calls & more volume of emails will yield more positive results. Anybody who has been in sales function for a long period of time will tell you that it is not the truth. The idea behind a lead generation program is a genius one. Same cannot be said about the methodologies used by many lead generation vendors. You trust your vendors with the two most important things in your company’s lifetime. The first is your company’s brand name and the second your product or service. You have build your company from ground up, spent many years to create a brand image and to develop expertise to build its premium offerings. Many mass emailing software used by the vendors to achieve volume email campaigns backfire when the clients’ domain name, which is temporarily used by the vendor, gets blacklisted as spammers. The hundreds of scripted calls made by your vendors’ everyday is only irritating your potential customers and pushing them further away from you. DO NOT dent your long term prospects; the volume game is no longer the solution.

These invaluable assets should not be entrusted with a vendor whose sole objective is to only make some quick bucks off of you while they can. Instead the only criterion for vendor selection should be the amount of care and pride the vendor can put into delivering your offering, like it was their own.
We understand that the real profit does not lie in realizing quick sales; it lies in building long term business relationships and in repeat business. We breed a culture where our sales executives don’t feel that they are working for a third party. Instead they are made to believe that our success is directly proportional to success of our client. Our lead generators dwell on the philosophy of quality and NOT quantity.

Partner with a company which takes equal pride in promoting your offering just as you do. You will be overwhelmed by the positive response generated by Barcatech’s unique lead generation program. We put immense amount of effort in creating that first, long lasting impression. We respect the amount of time you have spent in building a name for your product and services and it shows in the care that we put in while using your name, and back it up by making highly effective sales calls and generating value leads.

The author is a Sales manager for Barcatech. Barcatech is a global market research and sales acceleration company specializing in lead generation.

The readymade database includes name, designation, address, phone no. and working emails. Detailed company profiles and Executive bios are provided on request at an affordable price. To download the global automotive database, 2010 pdf brochure and sales inquiries visit www.barcatech.com

I will narrate you now what have I done on 31st night and 1st the whole day. I usually have a habit of calling everybody almost on my contact list and wish them on any occasion (like new year). When I mentioned this to my room mate, he said every year you call everybody but did anybody called you on any new year, this time why dont you try a different approach. Dont call anybody, just see how many calls you will get. Just observe how many friends/relatives care about you rather than you care about everyone. I told him, My mother has 8 siblings and my father has 5 siblings and I usually call everyone and their children on these special occasions. These occasions are just to revive your relationships which were gradually disappearing over time. But he convinced me to do so. Ok, I then followed this strategy the whole 31st night. Literally no calls came even from best ever friends (forget about relatives). Of course my sister was the one who called me first. The next day also I got barely any calls from close friends and my one uncle.  I started calling everybody  without hesitation to prove I am not one of them. Of course some calls did not reach due to network problems. I was doing one or the other call till night 10.30 on Jan 1st. My friend made fun of me but I was just trying to behave  as usual.

Now a days people call only when they have very very happy news or very very sad news to share, otherwise you are just on a different island. Few people like my sir did not even reply to the mail to wish me back which was very unfortunate.  Following my friends strategy up to some extent I came to know about some facts. Dont crave to revive relation ship with all and everybody, just give your love who are very close, caring and loving.  In that way you will have some peace of mind which is enough to lead the life.

I wish all of you a happy and prosperous new year 2009. Hope I will get you nice postings on my blog. Bye!!!